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7 Really Awesome Websites for CPA & Accounting firms and Local Corporations to Distribute Press Releases
Promoting your accounting firm can be very tricky. Press releases are a really great way for community CPA and tax prep firms to let people know about their services. If you’re a local Accounting searching for a cheap method to extend your advertising budget, then check out these seven super places to submit press releases.
1. Exploit Your Home Field Advantage
Newspapers, magazines, and other local media can be identified using a simple online search. Two of the most effective methods of searching are using Google Maps and doing a simple search. When using a search engine type to find local newspapers type in the word “newspaper” followed by your city and state. Google Maps is easy to use. Just search for newspapers or regional magazines, first type in your location (city and state), then type in “newspapers” using the “search nearby” button.
The next step is to create a list of local media contacts and find out how your accounting firm can submit a press release to each one. Some newspaper websites might have this information on their website, but others might require a phone call or email.
2. BusinessWire.com
Businesswire is a pretty big global newswire service. Like most major newswires they have local news bureaus in Europe, North America and Asia. Many corporations in the financial sector including accounting firms rely on these larger newswires to distribute press releases about noteworthy services such as client portals offering secure exchange of sensitive financial information during tax season.
3. PRNewswire.com
PRNewswire is a reliable online press release service that offers distribution to local and regional media as well as journalists looking for a good story. In most cases, press releases for local CPAs will be picked up by local media outlets as long as there is a local angle to the press release.
4. PR Web
PRWeb is another large press release distribution service. PRWeb is one of the best newswires for SEO. Because this site is so search engine friendly it’s a great tool for marketing CPA websites. When a press release is submitted to PRWeb a link to your CPA firm’s website can be included and when the press release is released in another media outlet, the website link is still there creating a back link (which is a valuable SEO tool).
5. NPR.org
NPR is a news bureau with member stations throughout the US in both urban and rural locations. What most people don’t know is that NPR accepts press releases through it’s website. To contact NPR through their website and click on “Contact Us”.
6. LocalPressReleaser
Online press release distribution services like LocalPressReleaser.com uses a content management system based on the Google Maps API that makes it easy for people to find press releases for local accounting firms in their community.
7. PRLeap
PRLeap is distinctive in that it focuses heavily on social media. With this variety of online media being used more and more, local accountants & tax preparers with websites might want to try writing a press release that is fully optimized for social media. This sort of newswire service is sort of dissimilar to the others in this post. A social media press release uses a unique style from traditional press release sites, but can still be used to get the word out about new services offered by accountants & tax preparers.
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